@George-t5c6l
The way Alex describes brands making sales look effortless is like how Rumora ai turns YouTube into a powerful marketing tool without breaking a sweat.
@GoodFriendBrian
Remember: watching videos all day will never help you make money. After watching write down 5 actions you can take to implement what you learned from the video and do them this week.
@alighorbanian
1. What Good branding is
1. Branding is a deliberate pairing of things through an outcome. That’s it.
2. Branding always happens but our goal is good branding.
3. Good branding is a deliberate pairing of our business with good outcomes for ideal customers.
4. In Steps:
1. You start with a brand that means nothing.
2. Then you pair that brand with something or someone your ideal customers like.
3. Your brand starts to mean the “thing the customer likes” to them.
4. Then, they want to associate themselves with that thing that they like.
5. But they can’t buy that thing. But they can buy a tiny silver of that association.
6. So, they buy the shirt with the logo that means that to them.
7. They get the shirt. You get the money. And it all happened because you deliberately paired it with something they like.
2. Why it makes you money
1. You get cheaper customers who are willing to spend more with you, for a longer time (hopefully for life).
2. Good branding also drives customer loyalty (AKA - buying more stuff more times)
3. Protecting you from competitors
3. How to start or grow yours
1. Most branding happens at random
2. Good branding happens at purpose
3. For good branding you have to associate your brand with good stuff your ideal customers like and distance your brand from bad stuff your customers don’t like.
4. Once bad branding happens, you shouldn’t eliminate the bad stuff, instead you should overwhelm your audience with so many good stuff that the bad part goes into irrelevance.
5. Brand has three main metrics:
1. Influence: How likely it changes someone’s behaviour
2. Direction: Whether the change is the one you wanted
3. Reach: How many people it changes it for
@PrescottsMurrays
I am 53 and retired at 50. One thing I did do to retire early was to get out of the 401K and IRA programs. Bought rental real-estate and I am now a Limited Partner in about 1500+ units from collaborative efforts in the fund my estate planner has me invested in. I do not work...
@Coffeevapor
I’ve branded several people. They are all my property now. It’s all thanks to this guy.
@zaenalarifin8
5:30 branding is... 13:30 grows your brand 15:40 steps 17:34 point of building brand > makes money 20:15 how to grow your brand
@UncleElder
This is the clearest and most useful definition of branding I have ever heard. Thank you!
@SonnyEdwards-e2e
I’ve been stuck trying to grow my brand for months, this gave me a fresh perspective
@GiovanniRusso-i9q
Now I get it — it’s not just about being seen, it’s about being remembered. This video nailed it.
@CharlotteGrayson-z3w
I finally hit 70k today. Thank you for all the knowledge and nuggets you had thrown my way over the last months. Started with 16k a month ago, 2024 is amazing!
@kitekiter4417
I watched this video. After 2 hours I'm a multi millionaire!! Thanks!!!
@marianaconvery5435
Wow! I've been listening to audiobooks, Youtube videos, etc. on marketing, branding and never really understood the "how" of branding. In just a few short minutes, his branding explanation set off a giant lightbulb in my head. Best explanation I've ever heard! Thank you so much. I'm about to launch a startup and have been on a rollercoaster ride in my mind. This is giving me inspiration! Now, back to the video for more learning.
@Birinchi1-j9g
I love the consistent uploads!!
@halo231halo
TRULY WORTH TO WATCH. Specially because he is speaking in simple conversational words that everybody can understand!
@raihan-riad
Notes for self: Brand is association of two things. If you associate your logo, name etc with something/someone your potential buyers like, then you're doing positive branding. Opposite would be negative(bad) branding. Your product os what people are exposed to for the longest time, so make sure your product is good. If even a small thing sucks about you, it will make your branding bad. To ammend for this, do a lot more other things your audience likes. Brand can pull towards or away. If you can steer clear of controversy then you'll have a more 'towards' appeal. You can judge whether your branding is working or not by measuring increases in reach, and seeing whether people do what you ask of them.
@maureenblaqyoga
I love this. A free Branding masterclass in 37 minutes
@wonghaowei1210
Literally the best video out there distinguishing between advertising and branding, and then explaining what branding is. Better than all those gurus out there trying to teach branding with all the fluff they speak, making it complicated to understand. Thank you Alex!
@Joe_Bandit
After sleeping on this (great) video I disagree. I think this is marketing. Your brand is your identity. It's how you market that links your brand with an outcome for your audience.
@MDMomin-v2l8w
The editing here is seamless. Love how it all comes together!
@AlexHormozi