@thevisualkidd
Wow you're the YT mentor I never had and never knew I needed. Thanks for the great content!
@vanessamontezumaramos3756
Value based pricing only works when you have good positioning and a brand. If you are starting is pointless and you should take what is coming to you to build a portfolio, then you can specialize. Only a few times in my life I was able to do VBP, and those where because I had something the client wanted and couldn't get anywhere else. Any other time, is project-based. That said, I do think one should try to go beyond the billable hour, and giving detailed cost estimates.
@ruggedstone
These videos are so good. Thank you for the mentorship along the way. I'm growing! -Daniel
@DanielEarl
I was never comfortable with saying I'll get you x customers. I can't garuantee that, and saying that kind of stuff could lead to legal problems.
@Robert.DeCorah
THIS! I’ve had my business for 5 years now, and shortly after starting I learned of this pricing structure from a course. No matter how much I tried to implement it with clients, it never worked out the way they said it would. I always figured I sucked at sales. Then I stumbled on another popular course and they took the same value based pricing structure, but then added how I have to be in charge of their funnel/ads/distribution/etc… to get results for the model to work. No matter how many times I tried, it never worked out as they said, and I kept beating myself up thinking I suck. I’ve been doing 6 figure years for 4 of the 5 years I’ve had my company and I’ve felt like I suck on the business side because I could never charge based off value, even though I was charging killer project rates. I feel like this is a topic that needs to be more widely discussed. The rhetoric that you must do this is really hurting people, and making people like me feel like my successful business is crap because I’m not maximizing profit, even though I’m still killing it. I don’t want to be a marketing agency, but feel like I have to, solely based on what everyone spews in all these courses. Thanks for making this video.
@12yfilms
Thank Saj! I’ve seen these gurus (who used to sell crypto, seo, funnels, and other nonsense) jumping on the “videography” band wagon. They are giving terrible advice. Video Production is a real industry with real professionals who spend their lives perfecting their craft.
@michaelrbradley1041
THANK YOU. I myself AM 29. Ha! I feel seen, and I can’t express how much I needed to hear this. I’ve been beating myself up for months trying to learn the marketing agency concepts, just to fit the value based model, and it’s liberating to hear from someone in your position to just let it GO. I’m a creative. I’m not a marketing expert by a LONG shot. At least not right now haha. Thank you.
@pdlrkpdlrk9971
Thank you so much Saj fpr clearing this up. I have recently paid alot of mpney for a course thats whole principal is about 'vbp' and it has never made sense. To be able to say you can garuntee leads or revenue margins doesnt even seem ethical of you know tou cant for sure. The more i eatch your videos the more i see your the only tutor i want to even have. Even just your youtube videos are more valuable than paid courses. Its much more straightforward offering a hreat marketing solution as you said and even if you had basic tiers of that it would be great. Everyone in the cousre also doesnt know what theyre doing the group calls are just people complaomomg that nothing is working. Thanks for this im going to restratagise now.
@MichaelDrowley
I get it but the issue I think it doesn't address is leaving money on the table and that that reduces the value of the industry as a whole. When you start out you are happy to do videos for less but underquoting is not good long term. The best partnerships between creative and client is when the budget fits the cost plus margin model. I always ask the client questions about their budget to understand what they are expecting and willing to pay. Then I can decide if I will work for the money they are expecting to pay. I can try and increase value of the offering, but usually the best option is to say no thanks and search for a client who has a better/bigger budget.
@ScottASchuler
Great video! I appreciate that you went after this topic; very helpful
@4purs
I thought I was going to disagree with this video but it is true. If you enact value based pricing you are no longer just a creative, you essentially have become a marketing agency. You need to understand marketing and business. A lot of people don't WANT to do that, hell a lot of us make videos to be creative usually because we don't enjoy the ''boring stuff''. Personally I actually do enjoy business and finance , (I'm in finance in my real job as I'm still only doing videography on the side) so value pricing model intrigues me and have recently started diving into it, after traditional pricing model for the last few years.
@unclejezza
This is brilliant - thank you
@GuyMichelMusic
Damn. This is by far the best pricing model I’ve seen
@IanConnel
This kind of honesty (and lie-busting) goes a long way for trust. Thank you Saj. You moved up in my opinion of taking your course. Also, THE FUTUR pushes value-based pricing. I took their $800 leads course and it is garbage. I took a $37 email course that was vastly superior. Do not listen to THE FUTUR. They're shovel salesmen at a gold rush. They have no idea where the gold is.
@crocus5632
I see here 3 different concepts 1) value based pricing as opposed to the 2) hourly rate pricing. But there is a middle thing, which I think is the most reasonable 3) total sum pricing, or how you would call it. You just think inside, what price are you ready to work for, what price you would he happy to have, and name the customer some middle thing. This way the customer would know what the total price would be and you would also know it, everyone is happy.
@pjsagnia
Really good info Saj. I appreciate it
@Poohmedia
The value in these videos are unmatched
@lauritee
Absolutely true! It’s totally weird they recommend to ask this as a video business operator to ask and pretend to be a business manager as well. You nailed exactly what I was thinking about 💯
@billyjacc
Great work! Kudos to you bro!
@antonyshadowbanned