Can you make couple of more videos on A/B experiment for product managers. Thank you
In this video you are comparing two campaigns. I wonder if we need to compare the metrics with groups that do not have any campaigns first. If both campaigns make any difference compared to the no campaign group, we next compare them two against each other?
How does a Data Scientist add value when marketers use plug-and-play tools like those provided by Klaviyo for A/B testing?
@tryexponent