What Is Email Marketing?

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and encouraging customer loyalty and repeat business.

Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

Adding advertisements to emails sent by other companies to their customers.

Email marketing is one of the most effective ways to reach your customers and prospects. It’s fast, it’s personal, and it’s cheap! And because so many people use email, it’s a great way to reach a large audience with your marketing message.

Learn more about marketing your business on our blog: https://definemarketing.au/blog/