Beginners Guide To Facebook Analytics vs Google Analytics

In this video I discuss the differences between Facebook and Google's analytics platforms. Basically, Google analytics is more customizable but more difficult to use then Facebook Analytics.

Facebook Analytics also uses "user" tracking based on users logged into Facebook's platform while Google Analytics uses cookies to track users across the internet.

One great part about Facebook's analytics is that it can track users across devices much more easily. So if your customers move from a mobile phone to a tablet to a desktop you will easily be able to track them across the web.

One of the downsides of this user tracking is that it is not available on sites that do not have any type of facebook tracking code on them. While this could be a problem, as more people adopt this tracking code, a larger percentage of the net is covered by Facebook's codes.

Google's analytics platform on the other hand can track cookies across any site as this web technology is independent of Google's platform and is therefore operational on nearly all websites.

In this video I go in to detail about nuances of the platform like this.

If you are interested in learning which is better Facebook Analytics vs. Google Analytics and which platform is going to be the best for your business, you will enjoy this video.