The BIg Idea - Episode 1, Part 2 - The Way Humans Think

Welcome to our video series, "The BIg Idea", a live-action collection of innovative business intelligence principles. Join us every week for a new part in the series, where Halo Business Intelligence CEO Ray Major will talk on topics related to the realm of analytics and business intelligence, ranging from managing big data to how to develop KPI's.

In part 2 of this 4 part episode, Mr. Major talks about the way humans think, and what business intelligence does to help a person feel confident in the choices they make for their business. With humans making the majority of their decisions based on what "feels" right, BI needs to act as the validation of those decisions, and by extension, as the sleeping aid for many decision makers around the world.

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