Windsoredge

https://www.displayr.com/

“Displayr has revolutionized everything."
Juliet Strachan, Managing Director, Windsoredge Research

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CHALLENGE:
In 2017, after nearly 30 years of experience in the market research industry, Juliet Strachan decided to go it alone and founded Windsoredge Research. Before long, the business was growing, attracting more clients and tackling an increasing range of client business problems.

“It's incredibly rewarding,” Juliet says. “Once you find the right insights, you can help solve their issues, provide direction, and guide their strategy ... when you and the client are aligned, you know you've cracked it.”

But as Windsoredge Research grew, Juliet faced two challenges.

The first challenge was being able to find the insights in the data quickly.

“The most important thing for analysts is being able to interrogate data, being able to ask questions of the data, and being nimble and flexible so you can move in different directions depending on what you find,” Juliet explains.

Juliet's team used traditional tools like R and Excel, making insight hunting a slow and rigid process. For example, she had to specify her analysis and tables and decide what data she wanted to see well before running the analysis. If she wanted to go in a different direction, she had to reset and rerun everything.

This meant often being left with a few interesting nuggets buried in a lot of uninteresting data. She needed to figure out a better way.

“There's always the danger that you can't see the forest for the trees because there's just too much there,” Juliet says.

Juliet's other challenge was more pressing: when insights required complex analysis like MaxDiff or conjoint, she would outsource the work to a specialized agency. This was eating up a significant percentage of client budgets.

In 2020, many companies had to tighten their spending. The budget for specialists wasn't there anymore.

“At the time, budgets were very, very tight,” she says.

Juliet recognized that both challenges were a result of a research process reliant on too many complex tools. She needed one solution to solve both challenges. With the right tool, she could perform advanced analysis in-house without outsourcing and interrogate data more quickly to find better insights.

SOLUTION:
Juliet started by comparing several analysis tools. When she set up a call with Displayr, she realized that their software was miles ahead of the competition.

“When they showed me what Displayr could do, it was just jaw-dropping,” she says. “And on top of that, I could see their enthusiasm and understanding of the market research world. They just got it. It was a no-brainer.”

“The quality of training was so good, it amazed me,” Juliet says. “I have never come across that sort of quality and empathy and patience in training. Displayr’s support and training are second to none.”

Once Juliet started using Displayr, she found that it was the solution she had been hoping for.

First, she began using Displayr for advanced analysis, including MaxDiff. Designing the experiments was straightforward, and Displayr automated each step of the analysis.

Second, Displayr helped her get closer to the data and perform analyses of all kinds much more quickly.

Because she can explore the data so quickly and thoroughly, she can deliver succinct and relevant presentations for her clients.

“Having that access to the data means that you can explore so much more of the data quickly, find out what's important, and then deliver in only 10 slides or 30 slides,” she says. “But those slides will include the key insights and everything that our client needs to know to solve this problem for the business.”

RESULT:
A year after implementing Displayr, Juliet says using the tool is like having 30 extra analysts at her disposal—not bad for a boutique agency.

“Having Displayr is like having a really big team because you can get so much more out of everything that you're doing,” Juliet says.

Now that they have the ability to do advanced analysis in-house, Windsoredge Research has been able to pitch for projects they wouldn’t have been able to handle before. They can now compete successfully with much bigger agencies.

“It saves us at least 80 or 90% of the time we spent spec-ing data and running data using traditional methods,” Juliet says. “But it's also enabling us to do so much more with the data.”

“Displayr has enabled me to do more projects at the same time and deliver higher quality output and insights,” she says. “I used to be able to do two or three at a time. I can double that now, thanks to Displayr.”

“Displayr has revolutionized everything,” Juliet concludes. “When you set up a small agency, you don't have big agency resources. Displayr has changed all that.”

Learn more at: https://www.displayr.com/customers/wi...
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