Contribution Marketing Is King | Continuous Growth Episode 24

In this video we have some interesting topics. One, is don't take your client's words at face value if you're working with people as contractor and agency. Why contribution margin is the most important valuation metric in D2C e-comm, how product-led growth and some of the changes going on in the world of B2B, SaaS might apply to direct to consumer marketing, and then how you can find influencers that are already in your customer database.

Topics to cover:
0:00 - Introduction
0:42 - Check Your Client’s Assumptions
6:16 - Why You Can’t Wait for The Market to Change
9:17 - Contribution Marketing Is King
10:17 - Why Paying for Podcasts Might Be a Waste
13:33 - Monitoring Your Customer List for Influencers
15:53 - Where is The PLG in DTC Growth

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