How to Find the Right Xiaohongshu KOL for my Marketing Campaign?

Step-by-Step Guide to Finding the Right RedNote KOL 😃

📖 RedNote Blueprint for Creators → https://chinamarketingzl.com/rednote-...

🏢 RedNote Blueprint for Brands →https://chinamarketingzl.com/rednote-...


Hi, I’m Zoe Li ✨

🚀 Founder of ZL Marketing | RedNote KOL | World Traveler

📱 100k followers on Chinese social media

🕰️ 7+ years in the Chinese market

📈 Helping brands & creators grow on RedNote


👇 Check out my work!

🌍 Website: https://www.chinamarketingzl.com/


📩 Let’s connect:

📸 Instagram: @chinamarketingzl   / chinamarketingzl  

📕 RedNote: @RedNote & Zoe https://www.xiaohongshu.com/user/prof...

🎥 YouTube: @chinamarketingzl    / @chinamarketingzl  

💼 LinkedIn: @chinamarketingzl   / chinamarketingzl  

📧 Email: zoe@chinamarketingzl.com

0:00 I’m Zoe!
0:17 Are we on the same page?
0:13 Step 1: Understand Your Target Audience
1:58 Step 2: Identify KOL Niches
2:34 Step 3: Research for Xiaohongshu KOL
4:26 Step 4: Evaluate KOL Quality

Link of Xiaohongshu official KOL partnership platform PuGongYing:
https://pgy.xiaohongshu.com/

Link of third-party platforms assist in KOL selection:
1. NewRank (新红): https://xh.newrank.cn
2. ChanXiaoHong (蝉小红): https://www.chanxiaohong.com
3. QianGua (千瓜): http://www.qian-gua.com