Building a Global B2B Brand Online with Liz Jaikes from AccuStandard

Matt Harris from Varato interviews Liz Jaikes from AccuStandard, a B2B chemical reference standards manufacturer founded in 1986. AccuStandard, with 80 employees and a global distributor network in 130 countries, produces standards for various industries, including water testing for PFAs and explosive standards for airports. Liz discusses the company's transition from print catalogs to an online platform, emphasizing the importance of user experience and feedback. Despite challenges like supply chain disruptions and regulatory complexities, AccuStandard has seen a significant increase in web orders from 15% to over 50%. Future focus includes cybersecurity and improving the order workflow.

Chapters
00:00 Introduction to AccuStandard and Its Mission
01:09 The Evolution of AccuStandard
02:05 Understanding Chemical Standards and Their Applications
04:04 The Importance of Quality Control in Chemical Standards
06:06 Differentiating Organic and Inorganic Chemicals
08:05 Transitioning to E-Commerce: The Digital Shift
11:55 Navigating B2B Order Processes and Challenges
15:15 The Ongoing Journey of Digital Transformation
17:01 Balancing Automation and Human Touch
19:13 The Role of AI in Business
21:49 Customer Feedback and Website Improvements
23:11 Navigating Disruptions During COVID-19
27:19 Future Focus: Cybersecurity and Order Workflow
29:50 Collaboration and Continuous Improvement