Developing International Business with Cage Analysis

Is your organization considering entry into overseas markets? If so, the decisions about which markets to enter and when can be a complex challenge. Failing to get it right in international expansion can be extremely costly indeed. CAGE analysis is a framework and tool set to enable senior decision-makers to make informed and systematic approach to the selection of markets for international expansion. CAGE analysis asks you to compare a possible target market to a company’s home market on the dimensions of culture, administration, geography, and economy. CAGE analysis yields insights in the key differences between home and target markets and allows companies to assess the desirability of that market. In this lesson, we will look at the CAGE framework and how it can be used to inform market entry decision making.
To get started in planning and developing international business, join the Global course in International Business. rb.gy/ykbmso