Stanford Biodesign @ Newcastle University Business School: Insight

Fellowship director at Stanford University Biodesign, Todd Brinton, discusses the way insight works in developing new medical devices. "Medical innovation is not easy," maintains Todd. He identifies four different ways that medical innovation happens in research and development programmes. Analysis at Stanford is intensive and the programme is regarded as representing the highest level in medical innovation and design.

Speaking at the Newcastle University Business School (NUBS), he outlines the way that clinicians, engineers and business graduates work together to achieve insight on real medical problems.