The 3 Crucial Amazon PPC Metrics to Track IT'S NOT ACoS

Learn how to maximize profitability with Amazon PPC ads. Most sellers focus too much on ACoS rather than overall profit growth.

In this video, you'll discover:

Why ACoS alone is the wrong metric for Amazon PPC success

How to calculate your breakeven ACoS and set an optimal target

The 2 key factors that actually drive long-term profitability

Amazon wants high conversion rates and sales velocity from your campaigns. Target keywords that deliver both.

A high ACoS may be needed to gain visibility and rank in competitive categories. But it pays off as organic sales increase, lowering your total ad spend over time.

Don't pause or limit campaigns purely based on a high ACoS. Look at conversion rate and profitability.

Investing in the right traffic at a higher cost can increase organic ranking and lower your total ACoS long-term. This compounds over time.

Master this to drive growth through Amazon PPC. Optimize for conversions and profit, not simply a low ACoS.

Learn more about profitable Amazon PPC strategies in my free masterclass: profitablepineapple.com/

00:00 - Introduction
00:16 - Your PPC Objective
00:46 - Benefits Of High Conversion Rate+ High Sales Velocity Keywords
01:09 - The Truth About ACOS
02:22 - Focus On Overall Profitability
04:00 - Calculating Breakeven ACOS
05:14 - Setting Target ACOS
06:23 - Optimizing Conversion Rate & TACOS over ACOS
07:54 - Key Takeaways
08:41 - 3 Metrics To Watch
08:50 - Free Amazon PPC Masterclass