Speak to customers in their language.

Speak to customers in their language. Learn their language by interviewing. Andrew Glaser tells us the 'Jobs to be Done' of a sofa and how customers liked "a bed in your living room" instead of "comfortable". Tune in to the JTBD masterclass on convergence.fm #BayesianUpdate #DataDrivenDecisions #MarketResearch #BusinessStrategy #DecisionMaking #SmallData #DataAnalysis #ProductDevelopment #Entrepreneurship #Innovation