Microsoft’s Strategy Shift—JoAnn Garbin & Dean Carignan Explain

💡 Microsoft’s biggest shift wasn’t about features—it was about value.

In this Thought Sparks clip, Dean Carignan & JoAnn Garbin (*Co-Authors, The Insider’s Guide to Innovation at Microsoft) break down a key business transformation at Microsoft:

✅ Why Microsoft moved from selling Office to procurement teams → to user-based subscriptions.
✅ How the focus shifted from "features" to "impact"—driving deeper customer value.
✅ What this shift means for the future of software, SaaS, and enterprise innovation.

🔍 Is this the future of all software businesses?

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