Interview with WhatsApp's UX Research Lead Brooke Baldwin

Although this has been mentioned many times, let us repeat it once more – UX is the competitive advantage.

Brooke has a passion for UX Research. She has helped some of the most prominent businesses, among others, like Morgan Stanley, American Express, Facebook, and now WhatsApp, conduct research that defines product roadmaps and strategic vision.

In this exclusive interview with Brooke, we try to understand what makes her passionate about UX Research, how the importance of UX research varies with industry type, and what has she learned about human behavior after all these years of observing humans.