Unit Economics for Startups | eCommerce, Software & Hardware

We calculate unit economics for some of the most common startup business models analyzing LTV & CAC. Excel template Included.

✅ Download the Excel template: bit.ly/uniteconom

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We learn about how to break down the unit economics for a startup or product. This is basically the most important single analysis you'll need to do if you are running or analyzing a business.

The unit economics allow us to compare the customer lifetime value (lifetime gross profit of one customer) to the marketing cost required to onboard that same customer (customer acquisition cost). This effectively tells us whether our business is generating profits on the core product or now.

This will basically be the first thing any venture capitalist will ask for as well. So it is key!

Sections:
0:20 definition of unit economics
0:52 unit economics for ecommerce (first order vs. lifetime)
5:52 unit economics for SaaS startup with LTV / CAC ratio discussion
13:02 unit economics for hardware + software business (combo)

By the end of this video, you will understand unit economics analysis - I guarantee it.

If you have questions - leave a comment below and I'll try to help. Cheers!

#uniteconomics #startups #venturecapital