#CMWorld 2019 - Analyzing Content Performance Using Google Analytics (Full video) - Andy Crestodina

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Which of your content assets is the most compelling? Which posts attract visitors? Which source of traffic is the most valuable to your brand? Which marketing activities are the most profitable? What are most marketers missing in their analytics? We've all got analytics. But are we using it well? Maybe not. Few marketers are getting the full value from their data. They don’t know what content is super effective and what is basically worthless. In this session from Content Marketing World 2019, Andy Crestodina (co-founder, Orbit Media) shows you how to get real value from your analytics.

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