So, to sum up — let’s say you’ve done everything right.
You identified a real problem, figured out a smart solution, built a prototype, wrote a realistic business plan, assembled an experienced team, and even secured funding.
Does that guarantee success?
Absolutely not.
There are countless examples that prove this — take Essential Products, a startup founded by Andy Rubin, the co-creator of Android, in 2015.
The company raised over $330 million in funding and launched its first — and only — product in 2017: the Essential Phone PH-1.
Despite ambitious goals and innovative features, the phone failed to gain mass popularity.
Why?
Weak marketing, a high price tag, and technical issues.
By February 2020, the company shut down completely.
The truth is stark:
💥 90% of startups fail.
🚀 Only 1% ever become unicorns — valued at over $1 billion.
So what separates success from failure?
It’s rarely just the idea or the funding.
It’s execution, timing, adaptability — and sometimes, just plain luc
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