Customer Segmentation used in Jiomart and / or Shoppers stop

Customer Segmentation means dividing the customers into different groups according their spending patterns or some other characteristic like type of products they shop.

Note : This video is Live session recording of Rocky Jagtiani, Head of Training & Content Development at Suven Consultants & Technology pvt ltd.
( Reference : datascience.suvenconsultants.com/ )

Applications of Customer Segmentation

1. E-commerce : Used by Jio-mart, Dmart, Amazon Pantry, Bigbasket and Grofers to decide what products to target to what type of customers.

2. Retail : Used by Shopping Chains like Pantaloons and Shoppers Stop to understand customer profiles and accordingly decide the new chain of product launches.

3. Used by electronic store chains like CROMA and Reliance Digital to offer different consumer loans and discounts across product categories.

4. Banking & Insurance : Used by all Banks ( most effectively by ICICI, HDFC, SBI and Axis ) to segregate customers according to credit / debit card payments. Accordingly this helps the bankers to pitch / digital market the right products to each category of customer.