YouTube video SEO 2020 - What are the MAJOR changes in SEO for 2020?🙄😱🤔

YouTube video SEO 2020 - Know The best SEO Strategy for Higher Rankings in 2020✅
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YouTube wants to provide its users with the best, most valuable video content on their platform. How they decide what’s relevant to each user is based on each video’s SEO.

The more focus you put on optimizing your YouTube videos, the better they’ll perform in search. This allows YouTube to introduce your videos to more people who fit your ideal audience when you create targeted content.

How to rank YouTube videos with SEO? YouTube video SEO 2020!!!

On your quest for higher user engagement and brand visibility, let’s talk about how you can optimize your YouTube videos with video SEO tips.

Include relevant keywords

Most of us know how important it is to sprinkle keywords throughout our blog posts and websites because of the high SEO value it provides. Well, you can do the same with your YouTube videos.

YouTube is its own platform, meaning users could be searching for different keywords than blog readers and website visitors. The best way to determine what keywords are most relevant to your video is to use a tool like VidIQ or TubeBuddy that’s specific to YouTube.

You may also want to look into the keywords your competitors are using in the market research phase of your video content creation. You may find an edge you have over the competition or find subjects they haven’t covered yet so you can stand out.

Your sweet spot is to find relevant keywords that are commonly searched for by your target audience but aren’t being used by many competitors. Then you can tap into long-term growth potential with your video SEO.

Don’t forget about your metadata

When you upload a new YouTube video, does it feel like a pain to fill out all the extra information that goes with it? While you may feel like skipping it altogether, there’s actually a lot of SEO value in your metadata if you take the time to harness its true potential. Let’s cover four key ways you can optimize your video SEO.

Video title

Before you click into a YouTube video, chances are you’ve already read over the video title to assess if it sounds interesting enough to watch. While clever video titles can garner attention (like most of Casey Neistat’s videos), it’s more important for your video title to be clear and keyword-specific.

Meta description

Your meta description tells search engines what your video is about and can commonly be found right below the video title on SERPs. You may think meta descriptions are only for your website pages but they’re useful for YouTube, too.

You only have around 160 characters before the meta description is cut off so use them wisely. Try to fit relevant keywords where you can and relate it to the subject of your video.

Video tags

Your YouTube video tags are one of the best ways to help your video rank in search. Relevant video tags tell YouTube what categories your video falls under so it can suggest and recommend your video to interested viewers.

Your video tags will be optimized by the keywords you’re using so it’s best to include them in the tags portion of your metadata. Don’t forget to include your brand name and any other brand-specific tags since you want to rank for your own business, too.

Add a transcript

After creating a video, do you wish the blog post would just write itself? When you add a video transcript, it can! A transcript is a word-for-word documentation of everything mentioned in the video you’ve posted. It can also double as your video script if you like to write out speeches and presentations before you record videos.

When you sprinkle keywords into your transcript, you weave more SEO value into your content. Transcripts normally live on blogs so it’s best to embed your YouTube video into a single blog post and paste your transcript into the text area.

Create an eye-catching thumbnail graphic

When a first time visitor lands on your YouTube channel or sees your video in their suggested video feed, they’ll see two things: your video title and thumbnail graphic. Your thumbnail must communicate the value and vibe of your video at a quick glance.

Consistently add new video content

Not only is consistency important for your blog, but it’s also crucial to your YouTube channel’s success. If you upload eight new episodes one month but then disappear for three months, your subscribers will be wondering what happened to you. Or worse, they’ll forget about your content altogether.

So these are the important YouTube video SEO 2020 strategies :)

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