What is Brand Recall?

This week in our branding buzzwords series, we’re discussing brand recall!

Not to be confused with brand recognition, which is simply when a consumer can recall your brand without auditory or visual cues, brand recall refers to when a brand is top of mind amongst other brands for the consumer when recalling the product.

It can be useful to:
👉Review your branding and identify what stands out and what doesn’t
👉Identifying which unique selling points (USPs) you have that you can leverage to keep your band at the top of consumers minds.

Check back next week for our final branding term!

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