Shampoo & body wash business in India—gold mine or a tough climb?
With India’s shampoo and body wash market at a massive ₹20,000 crore, is it worth starting a business here? Today, we'll look at Clensta, a startup that found a unique approach: a waterless shampoo and body wash, originally designed for soldiers and hospitals where water is scarce.
In this reel, we’ll explore:
Clensta’s unique positioning.
The challenges of breaking into such a competitive market with established brands.
Key reasons why entering this space may not be ideal.
Is a shampoo and body wash business really the right move? Let’s discuss!
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