How Targeting on Facebook Works
Because Facebook is a user experience platform, it prioritizes which users to give which content
This is why we need to test by concept to optimize for the best creative & copy
Facebook wants its users to be happy
Prioritize that and you’ll win
This is one of the fundamental skills that we cover in depth within the Facebook Ads MBA Program.
From automation to optimization, from measurement to scaling, from Testing to Documentation…
Without all of these, you are never complete as an advertiser
The 10 courses within the 12 week Facebook Ads MBA program w/ over 30 hours of lecture & nearly a dozen textbooks, plus weekly direct access to me, prioritize the individual mastery of these principles
Reply with “MBA” if you’d like to learn more about it… and take control of your 2022 TODAY!
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