Having a predictable equation for scaling your ads profitably is so important.
Most of the time we find that this isn't something most agencies or advertisers focus on when in reality, it is one of the most important levers for successful advertising.
If you aren't using an equation yet, try this one to determine how much you can spend to acquire a lead and what you can really achieve on Facebook advertising.
Get help with your e-commerce data-driven marketing at https://attnlabs.com
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