Inviting Industry Leaders for a Chat With the Next Generation | Benedikt Dunse | TEDxMünster

In his TEDxMünster talk, Benedikt puts forward the idea that change in an industry can be driven by dialogue, particularly dialogue between generations. Benedikt applies this approach on the sports business. He tells us how, as a group of young students, they invited leading sports business executives, professional sports people and athletes to talk freely, without corporate constrictions, and discuss ideas with them. And he tells us what it takes to open up this safe space for world industry leaders.
Combining a passion for sport with ongoing business studies, Benedikt joined the Sports Business Club at the University of St. Gallen at the beginning of his studies and recently co-founded the Impulse Network, a Swiss non-for-profit organization built on top of the student intiative and focusing on exchange within the sports industry. Together with a team of 25 engaged students, he organizes an annual conference, the Impulse Summit, to foster intergenerational dialogue, complete industry projects with the European sports industry and bridge the gap between the university context and the sports industry. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx