How Magic: The Gathering Built a Universe, Not Just a Game...

🧙‍♂️ Magic: The Gathering wasn’t just a card game. It was a world-building masterclass.

When it launched in 1993, it introduced something new:
A game with lore, strategy, and endless expansion.

But Magic didn’t just build decks—it built:

🌍 An evolving multiverse
🎨 Iconic artwork that collectors revere
📚 Novels, lore drops, and deep world-building
👥 A global competitive community
💰 A secondary market worth billions

Every new set wasn’t just more cards—it was a new chapter.
A new world. A new reason to keep playing, collecting, and connecting.

Lesson?
They didn’t just make a game.
They made a living, breathing universe fans could live in.

That’s how Magic built a world—and kept it alive for 30 years.