Why Swedes love Eurovision so much!

✨ With barely one more sleep until the first 2024 Eurovision Song Contest (ESC) live show in Malmö, we ask why many Swedes love the ESC so much!

And who better to shed light on our ESC obsession than Simon Bennett, the esteemed president of OGAE International Network – the world's largest ESC fan network?

The hosts for the 68th edition of the ESC are Malin Åkerman and Petra Mede. It's the 7th time Sweden is the host nation, following Loreen's historic win in Liverpool last year. ✨

Don't forget to catch the two semi-finals and the grand final live this week via your national broadcaster or the Eurovision website!

May the best song win!

#Malmö2024 #UnitedByMusic #SwedenLovesEurovision