Marketing Lessons: Free Trial of Vidyard

How do you nail a free trial of your product? We take a look at Vidyard, an online platform for marketing and sales video hosting to dissect first impressions, what they’re doing right, and opportunities for improvement from a design, social, and operational perspective.

In this episode of the PandaDoc podcast, we also cover the following:

How to create a media company inside your organization
Best practices for creating video content on the fly
BONUS: The team shares “What Marketing Made Them Buy”

📚 CHAPTERS
1:03 - Direct mail marketing that works!
3:15 - How to make your branding fun
4:35 - Monday.com’s YouTube attracts new business
5:10 - How to differentiate when your competitors overlap with you
5:27 - Lean into user-generated content
9:35 - International branded keywords gone wrong
10:43 - The most ridiculous buyers journey EVER
14:45 - Vidyard launched an internal media company
15:45 - TikTok business comedy that resonates
19:00 - Vidyard’s free trial prioritizes speed and ease of use to win over users
20:00 - Using Vidyard to create a recording of a recording of a recording for your recipient
24:55 - Should Vidyard build editing features like CapCut in its product?
25:40 - SDR roles mature into content creators and need more tools to stand out

🔥 Let's Connect:
LinkedIn ➔ www.linkedin.com/company/pandadoc
Twitter ➔ www.twitter.com/pandadoc
Instagram ➔ www.instagram.com/pandadochq
Facebook ➔ www.facebook.com/PandaDoc


💸 FREE STUFF
1️⃣ PandaDoc's Free eSign ➔ www.pandadoc.com/free-electronic-signature-softwar…

2️⃣ Free 14-Day Trial ➔ www.signup.pandadoc.com/