Professional mode for profiles
We want creators to reach their full potential on Facebook and that means giving you ways to earn money and providing insights so you can understand what types of posts resonate with your community. Until now, these tools were only available on Pages. We know that many creators -- especially those who are just starting out -- are on profiles, so we’re introducing a professional mode for profiles in the US. With professional mode, eligible creators will be able to unlock revenue opportunities and gain access to tools to help grow their audience.
Notably, one of the first monetization options available with professional mode for profiles will be the Reels Play bonus program, which allows eligible creators to earn bonuses based on the views of their qualifying reels. To start with, the program is invite only. Interested creators can sign up to learn more and visit our Meta for Creators blog to learn best practices for creating reels.
We’re excited to enable more people to earn money from their reels, like the engaging videos we’ve seen from creators like Hammy and Olivia and Hakim Collins and we’re continuing to build out features for Reels on Facebook, such as making it easier to compose a video from selecting multiple clips, the ability to save your reel mid-creation as a draft and the ability to create a longer, 60-second reel, which will all be available soon. We also look forward to expanding Reels to more countries next year.
Professional mode also opens up access to post, audience and profile insights -- similar to what you can find on Pages today. For example, you can see the total number of shares, reactions and comments that posts have and review your follower growth over time.
Once you turn on professional mode for your profile, anyone can follow you and see your public content in their feed, but you’ll still be in control of who sees what content you share. That means you can share public updates, or decide to share content with just your friends, too.
This new mode is testing with a limited number of profiles today in the US, and feedback has been encouraging so far.
Earn Money
In July, we announced that we are investing over $1 billion in creators across Facebook and Instagram through 2022. Starting today, we are offering Reels Play – new bonus programs on Facebook and Instagram that allow you to earn money for the Reels you share.
Reels Play on Facebook will pay a bonus to eligible Facebook creators whose Reels get at least 1000 views over a 30-day period on Facebook. Reels from creators in the invite-only program must meet our content monetization policies and the content must be owned by the creator in order to count towards the bonus.
The Reels Play on Facebook bonus program is currently invite-only. Creators who are invited will be notified in the Facebook App and in Creator Studio and can sign up to learn more here.
The Reels Play on Instagram will pay eligible Instagram creators for Reels views on Instagram and Facebook. Creators who are eligible to participate in the Instagram Reels Play bonus will be alerte
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