Imagine this:
You’re a new hire, walking into your first day at a company, and the CEO is the first one to greet you.
Instead of a formal introduction about their vision or goals, the first words out of their mouth are, “I work for you.”
This isn’t just an empty statement—it’s a shift in how leadership should be approached, and Carrie Birkhofer, President and CEO at Bay Federal Credit Union, does this to every new hire.
She sets the tone for her employees from the very beginning: She’s not there to be served; she’s there to serve them.
This act might be simple, but it’s so powerful that it immediately redefined their employee experience.
Now, imagine what could happen if every leader led with this mindset, putting the focus on serving their team instead of asserting authority?
What would change in your organization if your first message to your employees was about supporting them, making them feel heard and valued?
It’s time to reimagine what leadership looks like and how those first moments shape the rest of the journey.
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Jacob is the international best-selling author of 5 books including Leading With Vulnerability, The Future Leader, and The Employee Experience Advantage. He's also a professionally trained futurist and keynote speaker. Jacob's passion and mission is to create great leaders, engaged employees, and future-ready organizations. His work has been endorsed by the CEOs of Nestle, Cisco, Best Buy, Unilever, Mastercard, Audi, The Ritz Carlton, Yum! Brands, and countless others.
Website: thefutureorganization.com/
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Podcast: thefutureorganization.com/future-work-podcast/
Jacob's Most Recent Book: LeadWithVulnerability.com/
All books: thefutureorganization.com/books/
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