How To Set Up Google Analytics 4 (GA4) - Fingerprint Marketing: Bellevue Web Design Services

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Ready to get started with the new and improved Google Analytics? Follow this five-step Google Analytics 4 tutorial to seamlessly move over to the new system.

Step 1: Migrate Your Data
On your current Google Analytics dashboard, you’ll see a notification at the top that prompts you to migrate your data. You will find the link in your Admin section under GA4 Setup Assistant if you don’t see the notification.

Once on the Setup tab, click the “Get Started” button and follow the prompts to move your data to the new system. Remember you will set up your Google Analytics for tracking website visitors, app visitors, or both.

GA4 Setup
Step 2: Set Up Your Property
If you add a new website or want to adjust your website’s settings, you’ll find these under your ADMIN tab. Under this tab, you’ll see the option to add another Google Analytics account or website to your dashboard.

If your site migrated over without problems, you could skip this step.
GA4 Setup
Step 3: Customize Your Home Page
Welcome to your headquarters. A summary of all your insights appears on this page. You can customize it with your favorite metrics up top. It provides an overview of visitors, engagement, and real-time updates.

You can also see quick links to recently accessed pages to help you navigate the system more easily.

Don’t see what you’re looking for? You have two options: search for it in the top navigation bar or look for it on your Insights bar at the top right.

GA4 home page Setup
Step 4: Dig Deeper into Your Insights
Your Reports tab gives those deeper insights that GA4 is known for. On this page, you’ll see a detailed breakdown of your website traffic.

The Insights section summarizes the data, like letting you know your website’s most popular day or any drastic changes.

GA4 reports Setup
Step 5: Create Shareable Graphs
You’ll see greater results when you can share your data insights with others in your marketing team.

The Explore section allows you to easily create charts and forms from your data. You can use these charts to prove your ROI to the financial team or inform your marketing team about your findings.

GA4 reports Setup
These five steps will get you started on GA4. For deeper insights and understanding, work with your new system or use GA4’s demo account to familiarize yourself with the platform.

Ready to Get Started with GA4?
Fingerprint Marketing can help you migrate over to the new platform. Then, we’ll guide you through using the updated insights to boost your marketing results, so you don’t have to navigate these new waters by yourself.

Book a strategy call to start your migration process today.

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