Positioning Your Digital Product: A Quick Framework & Exercise

In this video, we take a peek inside the Digital Product Lab; this micro-lesson covers the 'Positioning' workspace.

We briefly discuss how to identify two factors for differentiating yourself and your product--and how these can serve as your key positioning variables.

If you'd like to duplicate the graphs and Boards seen in this video, you can follow the link and get this Positioning component here: www.landmarklabs.co/block/brand-positioning-templa…