Sustainability in Action: Ethical Marketing Practices

IBS Americas MasterClass Series - Business Ideas to transform your career and your company

In this Masterclass, we will explore how marketing can be used responsibly to promote not only the success of companies, but also social and environmental well-being.

Course objectives:

Discover how to harness the power of marketing to promote both business success and social-environmental well-being. This masterclass will guide you through key concepts and strategies to build a sustainable marketing approach.

Course Topics:

• Sustainable Marketing: A comprehensive introduction
• Marketing for a positive impact
• Empowering consumers and encouraging sustainable actions
• Business Strategies: Implementing Sustainable Marketing practices
• Building responsible and sustainable companies

Meet the Instructor:

Professor Anthony Scardillo is a distinguished academic with an extensive background in advertising, marketing, and business. With 20 years of teaching experience, he currently shares his expertise at Mount Saint Mary College and SUNY New Paltz. Last summer, Scardillo taught Marketing for IBS Americas. Holding a doctorate from The Weatherhead School of Management at Case Western Reserve University, his research focuses on college graduates' preparedness and job satisfaction. His current research centers on College Graduates’ readiness for the Real World and is entitled “Getting Bang Out of Your College Buck”.

Visit the MasterClass Series platform to get your certificate and earn an International Scholarship. masterclass.ibs-americas.com/sustainability-in-act…

Subscribe to Americas Business Channel to watch other lectures of the MasterClass Series.

Become an IBS Americas student - programs in Europe, United States and Brazil. www.ibs-americas.com/

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