Branding with Pia Larson from Fingerprint Marketing

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Pia Larson from Fingerprint Marketing provides some insights into branding in the digital age.

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Branding is more than the name of your company – it’s more than your logo, your marketing materials and how you package yourself and your firm. Branding is perception and as you know – perception is reality when it comes to attracting and retaining clients. Rather than limiting your brand to its visual components, you must see it as the overall experience in the mind of a customer or potential customer.

Because most people interact with brands digitally at first, your web presence is your first impression and often the deciding factor in whether a potential customer decides to transact with you. Fingerprint Marketing will craft your web branding and messaging to turn browsers into buyers and ensure you are leaving the impression you want.

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