In this video, Adam Blue, CTO of Q2, explains how to make data your competitive advantage by tailoring the digital banking experience. Q2 and Molecula have adopted a novel approach to presenting highly relevant content in real-time and across multiple channels. This unprecedented access, analysis, and visualization of user data enable financial institutions to strategically target customers wherever and whenever.
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Financial institutions can now build better engagement and increase adoption. Learn how Q2 uses Molecula’s technology to access and continuously analyze massively distributed data in real-time to create custom campaigns, conversations, and offers based on specific user behaviors vs. demographics and outdated data.
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