How retail investors shook up stocks more than Apple and Microsoft earnings

Tech is having a big impact on the markets this week in more ways than one. Blowout earnings from the two biggest tech names — Apple and Microsoft — aren't moving the stocks much. Meanwhile retail investors are using technology to punish short sellers and rocket some other stocks higher. Which is the more important tech story? CNBC's Jon Fortt breaks down both sides. Subscribe to CNBC PRO for access to investor and analyst insights on Apple and more: cnb.cx/3dIH56N

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