THE ALGORITHM IS NOT YOUR AUDIENCE

In this heartfelt episode of the CnrJuta&DeBeer Podcast, we sit down with Lazi Mathebula—a creative powerhouse whose journey is a true masterclass in resilience. Lazi opens up about the hurdles he’s faced and how he’s managed to stay afloat by consistently experimenting, creating from the heart, and refusing to fall victim to the pressures of the algorithm.

He unpacks how taking control of his creative practice has not only helped him survive the storms but thrive through them—on his own terms. This conversation is a must-watch for any creative looking to build a career rooted in purpose, longevity, and self-determination.

#CnrJutaAndDeBeer #LaziMathebula #CreativeJourney #AuthenticityOverAlgorithm #SouthAfricanCreatives

Time Stamps:

00:00 Episode Highlight
01:06 Title Sequence
01:23 Episode Intro
02:40 The Power Of Knowing
12:20 Bad Ideas Don’t Exist
16:44 Creative Restraint
19:20 Knowing Your Audience
23:12 Meeting Your Consumers Where They Are
26:59 You Have To Invest
32:16 Be Service Provider
37:06 The Power Of Your Reality