AI & Web Design: The New Focus is Functionality, Not Just Looks

AI is making high-quality web design easier than ever—but that doesn’t mean websites are getting less important. Instead, the real value of a website is shifting from how it looks to what it can do.

Businesses no longer need to spend massive budgets on a “fancy” website. With AI tools streamlining design, the real investment should be in functionality, integrations, and automation. Instead of just displaying content, websites should work smarter—automating processes, personalizing user experiences, and integrating seamlessly with marketing and sales systems.

In this video, I break down how AI is reshaping client expectations, changing the role of web developers, and why functionality is the future of web design.

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