28 Years of Luxury Furniture Manufacturing: The Loco Design Story

Join our CEO, Amit Bansal, for a fascinating conversation with Mr. Parminder Pal Singh, founder of Loco Design, on our RDash podcast. Parminder sir shares insights from his decades of experience in the luxury furniture industry, detailing how he built Loco Design on the pillars of exceptional craftsmanship and design excellence.

Discover the strategies behind leading a creative team and maintaining top quality as his business expands. Learn what sets Loco Design apart in the competitive furniture market.

Thank you, Mr. Parminder, for this inspiring session!

Timecode
0:00 - What's in the Podcast.
1:03 - Introduction of the Guest
2:18 - How did you get this Nickname (Bubbles)
3:11 - Bubbles early Life.
4:27 - Why pursue a business in craftsmanship?
9:25 - What were the biggest early challenges?
13:19 - Did you ever feel like an outsider?
15:13 - What’s the vision behind all your brands?
19:30 - What’s the revenue per sq. ft. benchmark?
22:03 - What was your biggest “oh shit” moment?
22:50 - How long were you in the red initially?
23:52 - Any regrets from those early days?
28:22 - What do you hate most about this business?
31:38 - Bubbles passion for his business
35:08 - Brutal truths about this industry
37:09 - Cheatcode of building furniture fitout business
39:38 - Is it hard managing creative people?
43:11 - What rituals keep your team aligned?
43:32 - Is dignity the secret to managing talent?
44:27 - What’s the craziest project mistake you've seen?
49:18 - What’s a real insider secret in this industry?
50:32 - Thoughts on lack of payment protection?
57:39 - Who do you secretly admire?
59:30 - Would you share your success secret with young entrepreneurs?
1:01:15 - Whose craftdo you admire in India?
1:02:53 - What's your bold prediction for furniture?
1:05:03 - What macro trends will shape this segment?
1:06:28 - What product works best in mid-market?
1:07:27 - Is China a threat in this space?
1:10:11 - Which business models are outdated?
1:12:45 - What are competitors doing wrong?
1:13:28 - killer move to scale from 10cr to 100cr
1:16:54 - Why should founders professionalize early?
1:18:40 - What systems helped you scale?
1:20:34 - How do you celebrate wins internally?
1:23:16 - Hot takes (Rapid Fire)