Design Thinking Workshop (Part 1/2)

Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:

Design Thinking Workshop (Part 1/2)

If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.

Social Media:
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Facebook:   / ucyc4e  
Twitter:   / ucy_c4e  
Flickr: https://www.flickr.com/photos/1452683...

Intro Music:
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That Feeling by HookSounds http://www.hooksounds.com/
Creative Commons — Attribution 4.0 International — CC BY 4.0
https://creativecommons.org/licenses/...
Music provided by Audio Library    • Video  

Outro Music:
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Old Friend - Silent Partner:    • Old Friend – Silent Partner (No Copyright ...