How To Install Google Analytics On WooCommerce

In this video, you will learn how to send purchase and other ecommerce events from your WooCommerce store to Google Analytics 4 (GA4) using Google Tag Manager (GTM). We will cover how to add Google Tag Manager, how to configure Google Tag Manager to send data to Google Analytics, and more.

GET THE PRE-CONFIGURED GTM CONTAINER: lovesdata.co/reCaRy

REGEX FOR THE ECOMMERCE TRIGGER: view_item|view_item_list|select_item|add_to_cart|remove_from_cart|view_cart|begin_checkout|add_payment_info|add_shipping_info|purchase

JUMP TO A TOPIC:
00:00 Introduction to tracking WooCommerce
00:27 Add Google Tag Manager to WordPress
01:29 Set up Google Tag Manager
08:04 Creating an ecommerce tag and trigger
11:37 Preview WooCommerce ecommerce events
14:33 Publishing the GTM container
15:08 Next steps

YOUR EXTRA RESOURCES:
○ Google Tag Manager tutorials:    • Google Tag Manager Tutorial // Lesson...  
○ Google Tag Manager Glossary: www.lovesdata.com/blog/google-tag-manager-glossary
○ Google Tag Manager Course (paid): www.lovesdata.com/courses/google-tag-manager
○ GA4 Complete Course (paid): www.lovesdata.com/courses/google-analytics-4

TOOLS WE USE AND RECOMMEND:
○ Data connector – lovesdata.co/oOWkI
○ Cookie banner – lovesdata.co/letON
○ Email platform – lovesdata.co/zrLd7
○ Course platform – lovesdata.co/2Zzfq

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