Build a Marketing Engine to Double Marketing-Generated Opportunities

Reliably finding, creating and accelerating closeable business is at the heart of building a corporate growth engine. Leveraging a real-world case study, Bob Strohmeyer will share best practices for building a marketing engine that can double marketing-generated opportunities. He will discuss how to utilize AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns, and fuel sales to qualify and close demand.