Master Market Segmentation

https://www.displayr.com/

Whether you're creating a market segmentation for the first time or want to hone the approach you already use, this webinar is for you!

Watch this webinar and learn how to create a great market segmentation (while solving all uglies that trip most researchers up).

This market segmentation webinar will cover:
The four steps in creating a good segmentation
Writing 'golden questions.'
Choosing the right algorithm (cluster vs latent class analysis)
Treatment of missing data
Standardizing data
How to trade-off statistical versus managerial considerations when choosing your final segmentation

Displayr is the only tool you’ll ever need to quickly uncover and share the stories in your data. Easy for the novice, powerful for the expert. Analyze, report and publish dashboards. Automatically update everything with new data. Everything’s reproducible, Work collaboratively in real time. Secure cloud platform. Nothing’s missing.

Learn more at: https://www.displayr.com/
Book a live demo: https://www.displayr.com/book-a-demo/​