The Golden Rule of Data (Taylor's Version)

Master data feeds every type of enterprise system.
So no matter what the Persona at the C-level
and no matter what the department
and the prevailing system that drives that department
all of it needs this master data content,
which is always the place to start.
So as we said “rubbish in, rubbish out”
”crap in, crap out”
”garbage in, garbage out”
It's the same thing. I wish we could come up with a new way to say it
but it is the Golden Rule if you will of the data business
What you put in is what you come out with
So garbage into CRM,
You get a bad customer experience, you get missed opportunities.
Garbage into ERP?
You got a lousy ERP
Garbage into ML?
You get bad robots
Garbage into BI?
BS!!
Garbage into AI? AS!
Artificial Stupidity!
No matter how you count it.
No matter how you slice it
Garbage in, garbage out.
and really it's
”Garbage in, garbage everywhere” now
because of how interconnected everything is.