Master Data - The Classic Challenge

The classic DATA challenge ends up being

You’ve got multiple departments and systems

You've got different regions

You've got different go-to-markets

how you get the stuff you make

to the people who buy it.

You've got more and more data from third parties

And it creates a situation where

multiple systems and workflows

create disparate data

with different definitions

that lack internal standards.

Anybody have this problem?

It’s a safe place here, you can all raise your hand

Everybody's got this somewhere.

I can tell you I can walk into the CIO’s office

of a Fortune 500 company this afternoon

put this on the screen and say

”Is this your problem?”

They’d go “How’d you guess?”

So the answer is Master Data

On the bottom

I always draw it on the bottom.

I never put it in the center

never put it on the top

never put it on the side

because across all those silos, it’s the foundation

across all those verticals, it's the horizontal

across all those columns it’s the row.