Custom metrics in Google Analytics 4 (2025)

Learn how to send custom metrics to Google Analytics 4 and how to find that data in reports.

If you are not sure what custom metrics are, this video is exactly what you need. In it, I’ll explain:
What dimensions and metrics are and how are they different
Examples of dimensions and metrics
Examples of custom metrics
How to configure custom metrics in Google Analytics 4 with Google Tag Manager


=== LINKS ===

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✭ Custom metrics in Google Analytics 4
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📕 Free e-book: How to get started with Google Analytics 4
www.analyticsmania.com/p/getting-started-with-goog…

⭐⭐ Google Analytics 4 course ⭐⭐
www.analyticsmania.com/courses/google-analytics-4-…

✭ How to install Google Analytics 4
   • How to Install Google Analytics 4 (3 Optio...  

✭ Google Tag Manager tutorial for Beginners
www.analyticsmania.com/post/google-tag-manager-tut…

✭ GA4 enhanced measurement documentation
support.google.com/analytics/answer/9216061?hl=en


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