How to proactively engage with existing customers to Grow ARPU

With customer acquisition and reducing churn being such a key focus for TV operators, growing ARPU and making the most of customers already signed up is often forgotten. Many consumers are willing to spend more, so it's important to target the right individuals with offers and content recommendations to suit their needs and increase your revenues.

Watch our video to see how the Paywizard and Diagnal solution can help you to target existing customers with packages or content based on viewing behaviours and interests. Operators can create and execute fully personalised campaigns through social media advertising, emails, push notifications, SMS and more to grow ARPU.