FDMA Big Data Event November 2013 with Dan Scala from AgencyTHE (interview)

On November 11, 2013 the Florida Direct Marketing Association (www.fdma.org) the leading marketing trade organization in Florida hosted an educational event on Big Data. The event was entitled "Big Data in the Driver's Seat" delivered by Dan Scala from AgencyTHE.

Before the event started we interviewed Dan Scala on his thoughts on Big Data and his association with the FDMA.