Simplifying Amazon PPC: The Power of the 80/20 Rule in Your Advertising Funnel An Amazon

🔥 Simplifying Amazon PPC: The Power of the 80/20 Rule in Your Advertising Funnel 🔥

Struggling to make sense of Amazon PPC? You’re not alone.

But what if I told you 80% of your results come from just 20% of your ads?

Instead of trying to do it all, let’s focus on what truly moves the needle so you can maximize sales while spending less time managing ads.

In this video, you’ll learn:
✅ How to structure your Amazon Ads Funnel for better ROI
✅ Why Sponsored Products should be your #1 priority
✅ The 4 types of keywords and which ones drive the most sales
✅ When to use Sponsored Brands & Sponsored Display Ads
✅ How to apply the 80/20 rule to simplify your strategy

💡 Step-by-Step Amazon Ads Funnel Guide

1. Sponsored Products – Your Core Strategy
👉 The majority of your sales come from Sponsored Products Ads
👉 Ignore Sponsored Brands & Display Ads until you’ve mastered these

🔹 Manual Campaigns:
✔ Exact Match – Your scaling campaigns (best-performing keywords)
✔ Broad Match – Your discovery campaigns (finding new keywords)
✔ Product Targeting – Dominate competitors by targeting specific ASINs

🔹 Auto Campaigns:
✔ Use them to discover new search terms & ASINs to target
✔ Let tools like Quartile automate this process like an ATM

2. Sponsored Brands – Next-Level Growth
👉 Best used for branding & customer acquisition once Sponsored Products are profitable
👉 Start with single keyword exact match campaigns
👉 Creative matters! Match your ad visuals to the keyword (headline, video, and images)

3. Sponsored Display – Extra Visibility
👉 Low conversion, high impressions – don’t prioritize these early on
👉 Use low bids, individual campaigns per ASIN, and avoid category targeting
👉 Test:
✔ SD Audience Purchases campaigns (great for consumables)
✔ SD Product Targeting Ads (use ASINs from your search term reports)

4. Amazon DSP – Advanced Strategy
👉 Ideal for remarketing & expanding off-Amazon reach
👉 More advanced than Sponsored Display but not necessary for beginners

🎯 Action Items:
✔ Master Sponsored Products before moving to other ad types
✔ Use single keyword EXACT match campaigns for better control
✔ Test SD Audience Purchases & SD Product Targeting Ads
✔ Focus on high-converting, high-volume campaigns first

📢 Want to master Amazon PPC? Get my FREE Amazon PPC Masterclass at ProfitablePineapple.com

TIMESTAMPS:
00:00 - Introduction
0:48 - Sponsored Products Ads: The Core of Your Strategy
3:08 - Sponsored Brands Ads: Creative Control and Brand Awareness
4:03 - Sponsored Display Ads: Beyond the Amazon Platform
4:41 - Amazon DSP: The Advanced Level of Amazon Advertising
5:16 - Action Items

Watch now and start scaling your Amazon ads the right way! #AmazonPPC #AmazonSeller #EcommerceMarketing #ScaleYourBusiness

🔴 Get our Free 8-Week Amazon PPC Masterclass (better than any paid Amazon Ads course): profitablepineapple.com/